Missed call text-back, Lead qualification by text, and automated reviews — built for UK tradespeople who can't always answer.
Sources: BrightLocal Local Consumer Review Survey · UK missed-call industry research, 2026
🔒 Only 3 founding beta spots available — 90 days free in exchange for honest feedback & a case study
You're up a ladder, running a cable, or on a noisy roof. You miss the call. The customer moves on to the next tradesperson on Google.
Most customers call 2–3 tradespeople. The first one to respond almost always gets the booking. Silence kills your conversion.
A power cut at 7am. A leak through a ceiling. A failed commercial heating system. These callers won't wait — they need someone now.
You do great work. But nobody thinks to leave a Google review unless you ask them at exactly the right moment. Deltry automates that ask.
of customers will hire the first tradesperson who responds — even if others were contacted first.
Recovering even a quarter of those missed calls puts over £6,000 back in your pocket every year — and the best tradespeople recover far more.
Source: BrightLocal Local Consumer Review SurveyDeltry sits on top of your existing phone number. No app to install. No change to how customers contact you.
You're on a job. A potential customer rings your number. It goes unanswered. Normally, they'd move on. Not anymore.
Within seconds, the caller gets a professional SMS in your name. Deltry asks what they need, captures the job details, and flags anything urgent.
You receive a notification with the full job brief — what they need, where they are, and whether it's urgent. You call back a warm lead, not a cold one.
One system. Four automations. No ongoing maintenance required from you.
Every missed call gets an instant, professional SMS response in your name — within seconds, not minutes. Keeps the conversation alive before they ring someone else.
Live & TestedDeltry asks the right questions by text — what the job is, where they are, how urgent. By the time you call back, the lead is confirmed and ready to book. No chasing, no cold calls.
Live & TestedEmergencies get flagged separately. Power out, leak through a ceiling, boiler failure — you get a different notification so you can decide whether to drop tools and call back immediately.
Live & TestedText DONE when a job's finished and Deltry fires an automated review request. More reviews means better local rankings — Google rewards businesses that respond fast and collect reviews consistently.
Coming SoonWe're opening 3 founding beta spots to local tradespeople in exchange for honest feedback and a case study.
🔒 No long-term contracts. Cancel anytime. VAT not currently applicable (below threshold).
📸 Case study results from our founding beta clients will appear here.
Check back in 30 days.
Tell us about your trade and we'll be in touch within 24 hours. No sales pitch — setup takes 3 minutes and you're live.
Early Adopter spots open once the beta fills. Join the waitlist and you'll hear first — before anyone else.
Get in touch and we'll walk you through how it works. No sales pitch. Setup takes 3 minutes — three short codes on your phone and you're live.
Apply for a Founding Spot →Last updated: 6 April 2026
Deltry Automations ("we", "us", "our") is a trading name of Dan Copeland, a sole trader registered with HMRC (UTR: 4994345469), based in Northamptonshire, United Kingdom. We are committed to protecting the personal data of our clients and their customers in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We collect and process the following categories of personal data:
We use personal data for the following purposes:
We process personal data under the following legal bases:
We retain client data for the duration of the service agreement plus 6 years (in line with HMRC requirements). SMS content and job logs are retained for 12 months from the date of capture unless a client requests earlier deletion. We will delete personal data upon request where we have no legal obligation to retain it.
We use the following third-party services to deliver the Deltry system. Each acts as a data processor on our behalf:
We ensure all processors are GDPR-compliant and have appropriate data processing agreements in place.
Under UK GDPR, you have the right to: access your personal data; rectify inaccurate data; request erasure ("right to be forgotten"); restrict processing; data portability; object to processing; and rights in relation to automated decision-making. To exercise any of these rights, contact us at [email protected].
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or disclosure. All data in transit is encrypted. We conduct regular security reviews of our systems and third-party processors.
Some of our third-party processors may transfer data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including UK adequacy decisions or Standard Contractual Clauses.
Our website uses essential cookies only. See our Cookie Policy for details.
For any privacy-related queries, contact: Dan Copeland, Deltry Automations, Northamptonshire. Email: [email protected]
If you are unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Last updated: 6 April 2026
These Terms of Service ("Terms") govern your use of the Deltry Automations service provided by Dan Copeland, trading as Deltry Automations ("Deltry", "we", "us"). By signing up for or using our service, you agree to these Terms.
Deltry Automations provides automated SMS communication tools for UK tradespeople, including: missed call text-back automation; AI-assisted SMS triage; urgent job alerts; review automation; and monthly reporting. The exact features available depend on your plan and may evolve over time.
Founding beta clients receive full access to the Deltry system free of charge for 90 days. In exchange, you agree to: provide honest feedback on the system; permit Deltry to use your results as a real case study with your sign-off; and complete a brief end-of-beta review. After the beta period, service continues at £97/month unless you cancel. No credit card is required during the beta period.
Paid plans are billed monthly in advance. Payment is processed via Stripe. All prices are in GBP. Deltry is currently below the VAT registration threshold; prices shown are therefore VAT-exclusive and no VAT is charged. If our turnover exceeds the VAT threshold, we will give 30 days' notice before adding VAT to invoices.
You may cancel your subscription at any time with 30 days' written notice to [email protected]. Following cancellation, service continues until the end of the current billing period. No refunds are issued for partial months. Founding beta clients may cancel during the beta period with no obligation.
You are responsible for: ensuring you have the legal right to forward calls from your business number; obtaining any necessary consents from your customers to receive SMS communications; using the service in compliance with UK telecoms regulations, the PECR, and UK GDPR; not using the service for spam, harassment, or unlawful purposes.
We will: use reasonable endeavours to maintain service availability; notify you of any planned downtime with at least 24 hours' notice where possible; keep your data secure in accordance with our Privacy Policy; respond to support requests within 2 business days.
Deltry Automations is a sole trader service. Our total liability to you for any claim arising from the service shall not exceed the total fees paid by you in the 3 months preceding the claim. We are not liable for: lost profits or revenue; indirect or consequential losses; losses arising from third-party service outages (including Twilio, OpenAI, or Make.com).
All software, workflows, and systems used to deliver the Deltry service remain the intellectual property of Dan Copeland / Deltry Automations. Case study materials derived from your usage remain your property; we have a licence to use them for marketing purposes as agreed during onboarding.
These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
We may update these Terms from time to time. We will notify you by email at least 30 days before any material changes take effect. Continued use of the service after that date constitutes acceptance of the updated Terms.
Dan Copeland, Deltry Automations, Northamptonshire. Email: [email protected]
Last updated: 6 April 2026
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